Luxurious beauty products, encompassing high-end skincare, cosmetics, and personal care, appeal for their perceived exclusivity, advanced ingredients, and sensory experience. They influence consumers not just aesthetically but also psychologically, often serving as symbols of status and self-care, which has wide-ranging impacts on both individuals and society.​

Enhanced Self-Esteem and Well-Being: Luxury beauty products can boost self-confidence and foster a sense of accomplishment. The act of self-care through premium products may encourage positive self-perception and reduce stress, as pampering can activate dopamine release, giving a "feel-good" effect​​

Higher Expectations of Quality: Consumers of luxury beauty products tend to expect better quality, innovation, and more significant results. Brands often use advanced formulations, rare ingredients, and high-quality packaging, which reinforces the product's luxurious appeal. This expectation sometimes encourages brands to innovate, setting higher standards across the beauty industry.